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Minnesota company My Pillow’s sweet dreams were made of a patented open-cell, poly-foam design created by inventor Michael J. Lindell. The pillow, a staple of late-night TV infomercials, was an American success story. It has sold some 18 million pillows since the first sale in 2005. My Pillow’s Twitter feed showed celebrities like actors Frankie Muniz and Neil Patrick Harris, former boxer Sugar Ray Leonard and, most recently, GOP nominee Donald Trump accepting a My Pillow into their lives. My Pillow promised comfort, coolness and, as Lindell described it in one commercial, an ability to keep sleepers from "flip-flopping all night long like a guppy." Lindell told Consumer Reports in February that My Pillow ads ran nightly across the United States, and up to 10 times daily on the Fox network. The ads worked. At $50 a chunk-foam-filled pop, the company earned $100 million annually for the past several years, per a Minnesota Star Tribune report.
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